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Channel: Paragon Moon | Creative Logo Design, Graphic Design and Identity Design for Meaningful Brands
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Three Things A Logo Can Do For Small Business

  (This post was inspired by my friend and fellow marketer, Michael Nelson. Thank you Michael! There are three things that a logo can do for a small business: Connection: A well designed logo can...

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“The 3 Cs” of Good Web Design

The success of a web site lies in its ability to convert visitors into customers. There are a number of design factors that contribute to this goal, but the most important of these are what I call “The...

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The 3 Most Important Qualities of a Good Logo Design

With all the bru-ha-ha making its way throughout the design community about how terrible the new Weight Watchers logo is, I’ve been asked “So, then what makes a good logo?” Here are the 3 most...

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JC Penney Rebrands (Again) and Why It’s Important to Truly Understand Your...

During the day, I sometimes have the television on in another room, just to break up any unbearable silence. I don’t really pay any attention to it most of the time. But when the latest JC Penney...

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Managing Brand Reputation

FACT: 64% of consumers search reviews online before making a purchase decision, and 74% will change their mind based on a bad review. I recently connected with a business woman via LinkedIn, and she...

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Why and How Consumers “Like” and Subscribe

Are you providing your customers with relevant content? This infographic (courtesy of Constant Contact) shows the REASONS people “Like” you on Facebook and subscribe to your email. And relevent content...

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Fish, Boats, Bait….and CUSTOMERS!

“A ship is safe in harbor, but that’s not what ships are for.”– William Shedd Let’s imagine for a moment that you just bought a new fishing boat. You’re so excited, you simply can’t wait to take it out...

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Meaningful Brands: The Market Study That Is Changing The World

Havas Media recently conducted a unique study called “Meaningful Brands.” The results of the study not only have corporations using a completely new metric for brand strength, but many are reexamining...

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Investing in Graphic Design – 4 Ways Graphic Design Can Amplify Business

There are many details to graphic design that may not be apparent to most business owners. Good graphic design involves much more than merely choosing colors, fonts and images based on your personal...

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How to Come Up With a Great Name for Your Business

Naming a business is something that many business owners struggle with. And hiring someone to help you name your business can be very expensive. I recently had lunch with a colleague that is launching...

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